Our folks have been designing web portals and e-commerce projects for over 15 years – almost since the ‘beginning of time’ on the web - since before encryption made secure transactions possible. We also help companies with search engine optimization and the like.

Over the years, we invested in a few good web properties. These days we’re not so ambitious. We may only undertake the development of one or two web businesses a year – and then only smaller niche companies. The ‘big’ guys don’t need our services – we don’t need the corporate rat race again.

We always believed that ‘Public Relations’ ought to be important part of a company’s marketing/communications mix. A mention in a publication is how people/companies can learn about new products/services that may make their life nicer.

In the course of doing some information releases, we had a few interesting dialogs with various editors about how their business works – how they are always under pressure to find new, interesting information for readers. And how most of the information they did get was from big companies that could afford to retain large professional public relations firms to get their stuff out.

So we decided to do the proverbial ‘kill two birds with the same stone’. Create a small PR channel for smaller companies – the little known – the innovators. At the other end - provide web-based access for Editors to quickly acquire information that they wanted to pursue for their readers.

We had the knowledge, skills and technology to make it happen on an almost automated basis. So that’s how “PublicRelationsPlank.com” came to be.

The Folks
at Pacifica

PS One of the interesting tidbits that came to light during our dialogs with Editors, was that many (most?) of their professional activities were organized by subject matter or genre or publication type and size – not editorial responsibilities per se.

Their interactions at trade shows, associations, etc. were organized by ‘families’ or ‘automotive’ or ‘society’ or ‘local’, and so forth. Creating a place where Editors could anonymously interact with other Editors about the job of editing was where the Editors’ BLOG came from. Feel free to participate.

Access to Journalism Students was the idea of an East Coast editor who quipped they ‘only wished that they had known what editing was really all about when they were in school’... Now you can show them – maybe even find a good ‘up and comer’ for your place.